IDF Press Releases and Articles

The report clarifies the actual footprint of Chinese manufacturers and alternative powertrains:

• Chinese Makes: Represent 1.1% of total VIO, totaling 585,363 units. Chery (36.5%) and BYD (31.1%) lead, while Haval has rapidly emerged with a 9.7% share.
• Electrification: Combined, pure electric and hybrid vehicles account for 1.34% of total VIO. Notably, for the 2025 model year specifically, alternative fuels reached 8.5% penetration.

“Showroom success and road reality move at different speeds,” stated Evaristo Garcia, CEO of IDF. “While Chinese makes and EVs arrive fast, legacy giants like Fiat (21.3%), Volkswagen (20.1%), and Chevrolet (18.0%) still control nearly 60% of total VIO and will dominate parts demand for the foreseeable future.”

ROCHESTER HILLS, MI – February 5, 2026 – Integrate Data Facts (IDF), the leader in Latin American automotive aftermarket intelligence, today released its 2025 Year-End Vehicles in Operation (VIO) study for Mexico. The country’s total vehicle parc has reached a historic peak of 36.1 million units, signaling a resilient market with long-term opportunities for the global automotive aftermarket.

The comprehensive study analyzed the vehicle population from model years 1961 through 2026. Data shows the automotive fleet continues to expand in volume while maintaining a high average age of 16.2 years—a primary driver for service and parts demand.

Despite the mature VIO, the average age held at 16.2 years due to solid new sales. IDF identifies a “Modern Segment” of almost 14 million vehicles within the 2016 to 2025 model year range.

“This segment now accounts for 37.9% of the total VIO,” stated Evaristo Garcia, CEO of IDF. “The influx of 14 million newer units has effectively counterbalanced the legacy fleet, preventing the average age from climbing despite the survival of older vehicles on the road.”

It is well known that Mexico is one of the largest countries in the world when the VIO size is considered for cars and light trucks. Recently, however, sales of motorcycles and many other Powersports vehicles have really taken off. Reaching 8.5 million units, it is certainly an important market for motorcycle and powersports aftermarket players. Motorcycles have just started to appear in Mexico at significant speeds; this can be seen by the relatively low average age of the vehicles at only 6.2 years.

New powersports sales continued at dramatically high levels, and powersports VIO closed at its highest ever at 8,466,723 units. This includes: street motorcycles, off-road motorcycles, ATVs, scooters, and utility vehicles. Close to 96% of the vehicles are less than 20 years old. This leaves room for a lot of years and vehicles to be sold before the average age reaches high levels; in other words, there is still room to grow in a market with a furious appetite for more motorcycles.

Probably the two most important notes for the VIO at year-end 2023 are that the VIO actually grew at dramatic speeds, and the second most important comment is that the average vehicle age has continued to slowly decrease and stay really low, making the powersports in Mexico some of the youngest in the world by that measure. The average vehicle age has a long way to go before it catches the cars & light trucks, which is so high in Mexico. If one looks at the bar chart with the age distribution, it would appear like all vehicles are in the first column with 0 to 10 years of age!

The VIO is clearly concentrated in large cities, particularly in central Mexico. As an example, Mexico City, with over 2.0 million units, and Mexico State, which surrounds Mexico City, also has almost 1.6 million units. Jalisco is the third-largest VIO state with over 900,000 million units. Other really important states for the VIO concentration are: Puebla, Nuevo Leon, Guanajuato, and Queretaro.

The VIO in Mexico is concentrated on several makes, such as Italika, which commands an impressive 25.6% and has continued growing its leading position in the VIO for the last 5 years. In second place, Yamaha, with 8.1%, is far from Italika. In third place, we can see BMW with 6.8% and Vento with 6.7%.

Several of the top makes are globally popular, such as Yamaha, Honda, BMW, Suzuki, Kawasaki, or Harley, to name a few. But what about the number one: Italika? During the last 15 years, Italika came from nowhere to overtake the Mexican motorcycle market, making a strong push in Mexico and very quickly climbing to the top. The aggressive growth of Italika continues and will continue to be reflected in the VIO. In 2004, Italika began selling in Mexico, and in 2008 it began manufacturing its motorcycles in-country. The rest is history.

Street motorcycles dominate the VIO of powersports in Mexico with almost precisely 65% of the market. Followed by scooters with 19.6%. Street motorcycles and scooters together represent 85% of the VIO for powersports in Mexico. The other categories together — ATV, off-road motorcycle, and utility vehicles — are just over 15% of the VIO market in Mexico.

It should not be surprising that street motorcycles represent such a large part of the pie since street motorcycles are used frequently to deliver anything from a pizza, spare parts, dinners, medicines, etc. They have proven to be very practical in the new home delivery economy. Besides that, both street motorcycles and scooters have also proven to be very practical and economical as personal transportation, in many cases replacing the need for a much more expensive car or truck.

One of the most popular motorcycles from Italika is actually sold as “dual-purpose”. Meaning that it can go well on the roads of Mexico, or any dirt or gravel road. It is a relatively simple motorcycle with a 150cc engine. In general, motorcycles with low ccs (cubic centimeters) are the norm.

Because of the current VIO size of close to 10 million units, and the extremely aggressive growth during the last few years, the Powersports already represent a serious opportunity for the aftermarket in Mexico and clearly indicate that this will continue growing for the years to come. Whoever is able to establish themselves as aftermarket leaders right now will be able to enjoy the rewards for the years to come. It is infrequent that a new market is born with such speed and size in just a few years. That is why this is a brand-new opportunity for the aftermarket in Mexico!